Apple’s one of the most recognized brands around the world. With the company hitting its first decade, the company confirmed months worth of leaks with the launch of the iPhone X. Finally catching up with the major trends from its competition, Apple’s iPhone X is more than just a smartphone. Featuring an all-new A11 Bionic chip along with an edge-to-edge display, Apple has pushed the upper-end of the competition ever further. Despite all Samsung says, Apple on its own is keeping itself relevant in the smartphone industry. With the company announcing the iPhone X at $999, the company definitely hitting the jackpot with every iPhone X they sell.
The iPhone X is without a doubt a beautiful phone. The company’s introduction of OLED displays not only brings itself in line with Samsung’s displays, but also beats the Note 8’s display despite Apple sourcing its displays from Samsung. The fine-tuning the company has done for its iPhone X makes its display no less than a marvel in the smartphone world and with a phone this beautiful on the exterior, its definitely a show-stopper.
According to a report by IHS Markit, the iPhone X costs Apple $370 in materials, that’s excluding any manufacturing costs. To put it into perspective, the Samsung Galaxy S8 costs Samsung $302, while the iPhone 8 Plus 256GB costs Apple $320. Not only does this give us an estimated view of Apple’s cost of building an iPhone X, but it also shows how much attention Apple is dedicating towards the iPhone X.
Not only does Samsung profit off of every iPhone X sale, but Samsung also do lock in their biggest rival. This means that Apple has to depend on Samsung to maintain its brilliance unless LG comes up with better displays. Samsung is responsible to supply around 67 Million Flexible AMOLED panels to Apple in 2017 built according to Apple’s requirements.
Overall, it seems like the company could be profiting more than what we expecting to due international pricing inflations. However, we couldn’t forget about international taxes, advertising and a number of other factors that cut through Apple’s profit. It would be interesting to see what competition the Android market would be bringing-in in 2018.