Google might be reviving its Nexus lineup of devices it seems. The folks over at Front Page Tech, along with the help of This Is Tech Today, seem to have managed to decrypt Google’s recent movements regarding the whole Pixel 3 scene. Their theory suggests that Google is most likely leaking the Pixel 3 and the Pixel 3 XL on purpose and would use the Pixel 3 and Pixel 3 XL as a stepping stone for the Pixel 4 and Pixel 4 XL slated to be announced next year. In addition to that, they’ve come to believe that Xiaomi could be a major partner in pushing another budget-oriented device under the Google logo.
Back in June 2018, Ronald Quandt reported that it was suspected that Google may be working another device budget-oriented for the mid-range market and that it would be based on the Snapdragon 710 SoC. He then further added that this device may not be released alongside the Pixel 3 and Pixel 3 XL from October 2018. These devices would launch in early 2019. Since then, there hasn’t been much buzz regarding as Google seemed to have snuck the budget-oriented Pixel 3 device under the rug by handing it over to Xiaomi that leads all of this to make sense.
There are quite a few reasons why all of this actually makes sense to us. The first one being the fact that Google has definitely met itself with harsh feedback by killing the budget Nexus momentum they built with the Nexus 5X and devices launched before that.
In addition to that, Google also realizes that its Pixel devices aren’t translating much into sales despite the fact that the Pixel 2 and Pixel 2 XL sport the best camera in a smartphone to date. With Google showcasing itself in front, Google seems to be a newcomer in the space for many users. Traditionally, Samsung and Apple have always dominated the debate wars and with the Pixel 2 and Pixel 2 XL, it seems like customers have simply overlooked it.
The second reason why we think Google could be working with Xiaomi is to build its presence in India. India has a huge population. The Pixel 2 and Pixel 2 XL made a much smaller of a dent in India despite officially retailing Pixel 2 and Pixel 2 XLs in India via the Google Store. Cracking such a market would be hard. In India, flagship smartphones don’t appeal to the population very well unless they’re from Apple or Samsung for the casual consumer.
Which leads us to further speculate on the next reason why Google would want to work with Xiaomi. If cracking the market with a budget phone is the plan, Xiaomi has proven to be an excellent partner for Google in the past. From the launch of the Mi A1 boosting the presence of the Android One program to announcing several Train plans recently, Xiaomi has been a great partner for Google given its presence in the Indian market. Not only is Xiaomi considered a well thought out brand in India, but it also dominates the pie charts in market share despite the presence of brands like Samsung, Oppo, and Vivo in the market.
Another reason why Google may choose Xiaomi to be responsible for this budget-oriented phone could be due to how well Xiaomi manufacturers its lineup of devices despite the fact that they carry a mediocre price tag. Not only would Google be in for an excellent treat, but would also have access to all of the manufacturing facilities Xiaomi has to offer to push as many budget phones out there in India and possibly offer them in the US, an area that is undiscovered by Xiaomi.
If you’ve seen some of the best phones Xiaomi has built to date, you should understand how Google could potentially pull off an incredibly sleek looking phone that appeals to pretty much most of the audience. If you haven’t heard much about Xiaomi, the above device sparked the whole bezel-less trend in 2016 after Sharp’s first attempt.
In contrast, as mentioned, Xiaomi would also benefit from this deal, not only would they be under Google’s branding, but they would also be able to tap into the US market for the first time which would, inevitably, lead to Xiaomi branching out its reach in the US. We all know where this is going, right?
Which leads us to the next reason why we think Google could be working with Xiaomi. Not only is Xiaomi isolated from the US market, but initial leakers would suspect that Google may be working with brands like Huawei, LG or even HTC on the deal swaying the leaks for the time being. The massive lineup of phones Xiaomi could be wrongly suspected of this unknown budget device for Google.
If Google manages to penetrate the Indian market with a successful budget phone featuring Google’s logo and an incredible camera experience, Google could potentially find itself a few loyalists and build a recognition for itself which is what Google really needs right now. And with Google finding the Indian market a possible market it could penetrate into, Google may be hoping that this budget device may also disrupt the US market for its budget-friendly price tag, this is if this is true.
Everything seems to be lining up based on everything we’ve learned so far. What’s left to be seen is how Google acts in the upcoming months and if Google teases any additional plans after the launch of the Pixel 3 and Pixel 3 XL.