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PlayStation 4 Pro Price Permanently Slashed To $349 In Japan – Glacier White Is No Longer Limited Edition.

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Usman Abdul Jabbar
Usman Abdul Jabbar
21, Tech Enthusiast, Founder/Managing Editor at GeeksULTD and a stduent at the Holberton School. Passionate about UI Design and competitive Counter-Strike Global Offensive gaming. To contact me, follow me, or even constructively criticize me, contact me however you feel is right!

Sony’s PlayStation 4 Pro has had an excellent run this generation. With the announcement of the PlayStation 4 Pro, Sony cemented itself as a core player for enthusiasts. Less than two years into its launch, it seems like the PlayStation 4 Pro is getting a permanent price cut, according to the folks over at PlayStation Japan. What seemed to be initially retailing for ¥44,980 for the PlayStation 4 Pro in Japan has been slashed to ¥39,980. Furthermore, the folks over at PlayStation Japan also announced that the PlayStation 4 Pro Glacier White would now be available as a regular color option and is no longer a limited edition console as first Sony first sought it to be.

Given that both Sony and Microsoft are said to be looking forward to the next generation of consoles, we’re safe to say that this is just the beginning of Sony’s plans to push the development of the PlayStation 5 into full gear now that Microsoft has announced their next generation of Xbox consoles, codenamed Scarlet.

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Both PlayStation 5 and Xbox Scarlet could be more powerful than most users think. Given the fact that Sony has lost the 4K race to Microsoft, Sony may want to regain its ground in hopes of continuing its excellent success with the PlayStation 4 family of consoles. If we take a quick look back, Sony has managed to sell over 82.5 Million PlayStation 4 consoles since 2013. In contrast, Microsoft has sold over 38.8 Million Xbox One consoles in the same period. That’s less than half of what Sony sold within the same period.

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As the next generation of consoles begins with the official debut of the PlayStation 5 and Xbox Scarlet, players are skeptical of how Microsoft and Sony plan to manage the launch of these consoles given that the PlayStation 4 Pro and Xbox One X are more than powerful and are ready for 4K this generation.

The price reduction is said to go into full effect starting on October the 12th and would remain that way for the rest of the generation.

All we could hope for now is for Sony to apply the same price reductions throughout other regions across the globe. If they do, we should be looking for even lower prices as Christmas and Black Friday say “Hi” to us within the next two months.


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