With a new year comes an opportunity for manufacturers to set new trends and with all the leaks we may have an idea for what the next big trend would be. Samsung, Huawei & LG managed to get rid of the very 2018ish notch design by embracing a pinhole design camera with their latest devices while providing a maximum screen to body ratio with practicality and very little tradeoffs. Sony, on the other hand, has been very subtle in the smartphone market lately. The brand is easily one of the old players in the game and was known to bring the top of the line camera’s and IP ratings to smartphones but have seemed to lost their touch over the years.
The latest addition to the Xperia franchise is expected to be named the Xperia XZ4, the successor to the XZ3 released last year with a ton of improvements on the inside while keeping a very similar outside geometry. As uncovered earlier by one of the editors that the XZ4 is likely to ship with a 21:9 aspect ratio with a triple rear camera setup and no sort of notch or any other workaround. The latest leaks courtesy of Weibo unravelled that the XZ4 will, in fact, have a triple camera setup while retaining the no notch policy even in 2019.
With folks over at Samsung and LG pushing innovation to the very edge in terms of display technology and the overall device itself, Sony’s XZ4 doesn’t actually appeal much to the general enthusiast. Apart from the fact that Sony has not actually even hinted any unique feature about the phone is also quite vague. The same happened with the XZ3 and it truly performed poorly. It seems that the manufacturer aims to make a yearly update of a very mainstream design which has been running in the DNA for ages. Sony also showed interest in making a “Transparent” smartphone reported by LetsGoDigital. The patent is definitely plausible and worth turning heads but will most likely become a part of a new different series.
In order to regain their market especially in Asia, Sony will have to bring something new to the table and soon because times are desperate for the manufacturer. With the influence of budget smartphones growing at a steady rate and with the gap between flagships and budget smartphones reducing drastically. Sony will need to act smart and quick.