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Xiaomi’s Vice President Explains The Company’s Approach Towards In-App Ads

Xiaomi’s software experience has to be one of the least liked aspects of their smartphones. With a plethora of smartphones released yearly by the manufacturer MIUI definitely has a set of issues especially when compared with the likes of Oxygen OS, One UI and not to forget stock android. In recent years one of the key issues reported by almost every Mi user was the fact that every Xiaomi app had built in ads and that includes system apps. Considering that a person paid full price for a smartphone he would most certainly not want any sort of annoying or intrusive ads playing on his phone’s stock apps. The whole idea of ads is to bring in revenue which doesn’t paint a great picture for the brand.

One of the editors here had the chance to play around with the Mi 8 Pro and one of the first things he noticed about the software experience was the annoying ads. He stated that he never ever faced such a thing with his Poco F1. Xiaomi’s Manu Kumar Jain however in a very detailed interview with Gadgets 360 explained the company’s approach on service apps like Mi Videos, Mi Drop, Themes etc. One of the key points he raised was the fact that Xiaomi’s dev team was constantly working on original Mi apps to enhance the software experience. Since the apps were basically free of costs the only valid option was to enable in-app advertisements to equalize huge budgets set for software development.

Xiaomi's Vice President Explains The Company's Approach Towards In-App Ads 2
Downloads App

For instance, Xiaomi pays developers to make themes for their smartphones but those themes are practically free to the users. The only way to fill the gap is to implement ads with which they manage to bring in quality improvements to the services sector. Taking the Mi Videos app into consideration, an app which plays 700,000 hours of footage. The server maintenance does not come in cheap yet users can enjoy the luxury for the cost of a few ads. Moreover, for folks in favour of in-app purchases Xiaomi could enable them in the future for a much more cleaner user experience.

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Themes App

Manu Kumar Jain did state that the core system apps like gallery, phone, SMS etc are and will remain clean since they make up the basics of a smartphone. All in all it is certain that Xiaomi devices will continue to succeed since flashing a custom ROM in Xiaomi devices isn’t that difficult of a task anymore. We could expect ads to continue on upcoming devices but that won’t stop anybody from buying Xiaomi smartphones.

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Ibtehaj Temuri

Ibtehaj Temuri here reporting from duty. My interests generally manoeuvre around smartphones, video games and works of fiction. I'm responsible for GeeksULTD's daily news and editorial section. Follow along with me on my social media platforms and even take some of your time out to constructively criticize me. Let's have a discussion, shall we?
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