Apple has officially announced the whole M1 family of CPUs for its primary Macs, after a two-year move from Intel to its own hardware. Now, Intel is gearing up for the next generation of computers with its second-generation CPUs.
Johnny Srouji, Apple’s former Intel engineer and IBM executive, was profiled by the Wall Street Journal in a new piece. Srouji led Apple’s semiconductor business to abandon Intel for its own silicon.
As a result of years of stagnant Mac sales and the company’s public apology for the 2013 Mac Pro’s lacklustre response, Apple now finds itself in a completely different situation.
However, Apple’s return to Mac revolution didn’t happen over night. Mr. Srouji, who, according to WSJ, has developed the chip team from 45 individuals to several thousand throughout the globe, including his native country of Israel, has spent the past 14 years working behind the scenes.
Mr. Srouji, Apple’s senior vice president of hardware technologies, said in a rare interview: “What I learnt in life: You think through all of the things you can control and then you have to be flexible and adaptive and strong enough to navigate when things don’t go to plan.” The name “Covid” comes to mind immediately.
Mike Demier, an independent semiconductor expert who has been following the business for almost 50 years, is interviewed in the article.
That they could even consider pushing Intel out was a little odd at first, but it has made them more dominating overall.”
This Intel shift was also a concern for Apple, as in 2006 the business experienced difficulty transitioning from PowerPC to Intel processors.
According to one of those engaged in the shift, the laptop’s primary circuit board had to undergo multiple last-minute adjustments. According to this guy, many others were worried that we’d have a similar situation. While Mr. Srouji admitted that a blunder would be embarrassing and costly, he said that the shift in approach faced a lot of internal discussion.
“First and foremost, will we be able to produce superior products as a result of our efforts?
During the argument, Mr. Srouji remarked, ” “That’s the most important question.” It isn’t about the chip at all, though. “Apple does not make chips.”
It wasn’t until Covid-19 arrived in late 2018 that Wall Street Journal reported that the virus “threatened to undermine years of preparation ahead of the M1 chips’ autumn 2020 launch.” Mr. Srouji had no choice but to build a new testing procedure on the fly since it was not an option.
According to those familiar with the project, the team installed cameras throughout the facilities so that engineers could remotely check the chips. It was a radical shift for Apple, a company that prides itself on secrecy and control.
For one thing, Mr. Srouji’s staff is spread out around the globe, so they were already used with video conferences and working across time zones when they coordinated work in San Diego and Munich, Germany.
The M1 MacBook Air, Mac mini, and MacBook Pro were the first of Apple’s M1 Macs to be announced, and reviews were overwhelmingly positive. As a result, Apple has produced its first desktop computer with an M1 processor, as well as a more powerful version of the MacBook Pro, the new Mac Studio, which can even compete with the 2019 Mac Pro.
Do you have any thoughts on the M1 Macs and Apple’s move to in-house silicon?
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