Great news for gamers as Google has finally revealed that it is launching an immersive stream service for games. At its Games Developer submit for gamers, Google has announced” Stadia’s B2B service offering for other gaming companies.” In this article, we will discuss this topic more deeply. So let’s dive into the article.
Stadia’s B2B offerings:
Google has launched Stadia’s B2B offering for other companies with Google Cloud partnership. As per Google, they will rent Stadia studio to other gaming studios and they can promote their game here. Google says with Stadia other gaming companies can offer subscriptions to gamers as well as can run trials or can use the whole storefront.
In partnership with Google Cloud, Google is building an underlying game streaming technology for stadia. By using this technology other gaming studios will be able to Stadia for their games.
Customers will also be thrilled with these new features in the Stadia gaming store. Stadia’s head of the product, Dov Zimring stated that they have taken the step to benefit every game studio despite its size. These new innovative tools and technology will be useful for these gaming studios.
Last year Google started testing this B2B sale model with AT&T gaming studio. AT&T used Stadia to offer Batman: Arkham Knight to thousands of users free of cost. Now finally in 2022, Google has announced this service for all other companies.
Google is planning to scale Immersive game this year, by offering Stadia to different companies.
Google is also working on a technology that will make it easier for companies to shift their games to Google Stadia from Windows.
The company is using the ” Low Change Porting” toolkit to reduce the time and resources for the developers so they can shift the games easily. Though this toolkit is now in the testing period. Google has confirmed 10 gaming studios including Paradox is testing this toolkit to transfer their games.
Stadia’s offering to gamers:
As for Stadia Google has launched a few new features for players. Now players can scroll through lots of games in the store without creating an account. This is a great way to target new gamers in the market. Due to this, people will visit Stadia more often.
To attract more gamers, Google is launching the “click to play” feature in the Stadia store. Now gamers can try out games multiple times without paying for them. Before it, gamers need to pay to play the game. But now developers have the power to choose how long they want to play the trial for the games.
Last October, Google tested this feature with a few selected developers. During the first public survey, almost 35% of developers were more likely to use the “click to play” feature rather than the “buy or claim” traditional massage.
Google has a plan to expand the ” click to play ” feature for every title on the Stadia store. As per the gamers, this is a very good feature. They think it will help them to decide if they want to buy that game or not. We are hoping these new features will help Google to compete against its rivals.
However, we can confirm one thing that Google is introducing these new features and services to target a mass level of the gaming audience. So stadia can compete with its competitors. Stadia was started in 2019.
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