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Disney’s Little Mermaid smashes box office records on Memorial Day weekend with $135 million start

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Austin Smith
Austin Smith
Austin Smith is a tech journalist at GeeksULTD. He has written about the latest technology trends for years and is always on the lookout for new and innovative gadgets. When he's not writing, he enjoys spending time with his wife and two young children. Smith has been interested in technology since he was a child. He remembers being fascinated by his parents' first computer and how it worked. He would spend hours tinkering with it, trying to figure out how it worked. This early interest led to a lifelong passion for all things tech.Smith has a degree in journalism from the University of Missouri. He started his career by writing for small local newspapers before eventually landing at GeeksULTD. He has written about everything from the latest smartphones to the newest startups. His goal is to make complex technical topics easy to understand for the average reader.

Update now it earned 211.3 million USD

Disney’s The Little Mermaid is making waves on the box office scene, with early tracking indicating that it will surpass $135 million in its four-day start. The female-driven tentpole has generated positive reviews and strong ticket sales, making it one of the most successful Memorial Day weekends in recent history. This article explores the factors driving market optimism and highlights key weekend ranges and forecast projections.

Little Mermaid Scores Big with Pre-release Sales and Positive Reviews

Disney’s live-action tale of the classic Hans Christian Andersen fairytale The Little Mermaid has captured the hearts of audiences old and young alike. Positive reviews from key critics across the industry and social media buzz have been the driving factor behind the movie’s strong pre-release sales. Independent models suggest the film will surpass $135 million in its four-day start, with Disney itself forecasting a more modest $120 million.

Memorial Day Box Office Set for Record-breaking Success

With its projected earnings, The Little Mermaid is likely to break the previous record set by Paramount’s Top Gun: Maverick, which raked in $126.7 million over 3 days. This long holiday weekend is set to exceed last year’s impressive $174.4 million three-day haul from the top ten films, making it a robust time for all kinds of movie releases.

Demographics will be Key to The Little Mermaid’s Success

As a heavily female-skewed film, it will be interesting to see how the demographics break out. Movies like Aladdin, which also skewed toward a female audience, drew a 54 percent audience of female viewers on opening weekend. This factor could provide a significant boost to The Little Mermaid.

Fast X and Other Openers Face Tough Competition

While other blockbuster movies like Guardians of the Galaxy Vol. 3 and The Super Mario Bros. Movie will benefit from the long weekend and family turnout, many other openers have middling expectations. With its male-centric storyline, Fast X may find it tough to compete against The Little Mermaid, while movies like About My Father, The Machine, and Kandahar are likely to see moderate success.

Little Mermaid Looks Set to Join Ranks of Successful Disney Reboots

Disney’s recent trend of bringing to life their classic animated films has been a resounding success. Movies such as The Lion King, Beauty and the Beast, and Aladdin have received high acclaim from audiences and critics alike. The Little Mermaid looks set to join the ranks of these successful reboots, generating renewed interest and nostalgia for Disney classics.

Holdover Front and Franchise Front-loading

Fast X will likely see a sharp drop in ticket sales due to natural franchise front-loading and the simultaneous loss of many premium screens to The Little Mermaid’s debut. However, it will still most likely dominate the box office with its male-centric storyline. Evil Dead Rise by Warner Bros Pictures will also see a noticeable drop in ticket sales this weekend.

Weekend Ranges and Forecast Projections

Various openers will hit theaters this Memorial Day weekend, with Little Mermaid leading the box office trends with its estimated earnings of $130 – $155 million in its four-day start. However, other movies like About My Father, Kandahar, The Machine, and Evil Dead Rise are also set to make moderate box office earnings as the overall box office business is expected to break several records.

About My Father

Lionsgate’s About My Father is expected to earn between $4 million and $7 million in its four-day opening weekend range, making it a comedy counter-programmer with modest family potential.


Open Road will launch the Gerard Butler-led Kandahar this Memorial Day weekend. It is expected to earn between $2.5 million and $5 million during the four-day opening weekend range.

The Little Mermaid

As mentioned earlier, Walt Disney Picture’s Little Mermaid is projected to break box office records this Memorial Day weekend. The movie’s estimated earnings are between $130 million and $155 million in its four-day opening weekend range.

The Machine

Sony Pictures and Legendary’s The Machine are expected to earn between $3 million and $5 million in its four-day opening weekend range.

Evil Dead Rise

Warner Bros Pictures’ Evil Dead Rise is projected to earn $1.3 million during Memorial Day weekend.

The Little Mermaid Makes a Splash with Squid Ink

The Little Mermaid stands out for its bold reinvention of the classic mermaid story. With its captivating storyline, pitch-perfect casting, and dazzling visuals, the movie is a game-changer for Disney’s live-action retellings of classic animated tales.

Conclusion: Box Office Business Soars this Memorial Day Weekend

Memorial Day is shaping up to be one of the most lucrative weekends on the box office calendar. The Little Mermaid’s emergence has added to the optimism surrounding a box office that is on track to break several records. While Little Mermaid is likely to dominate the box office with its female-driven storyline, male-centric blockbusters like Fast X are also set to make significant earnings. Middling releases like About My Father, Kandahar, and The Machine are also expected to make a moderate impact on the box office.

FAQs About The Little Mermaid

1. What is The Little Mermaid storyline?

The Little Mermaid’s storyline showcases a young mermaid who trades her voice for human legs so that she can discover the human world and win the heart of a prince.

2. Who directed The Little Mermaid?

The Little Mermaid was directed by Rob Marshall, known for directing successful musical movies such as Chicago and Into the Woods.

3. When was The Little Mermaid released in theaters?

Walt Disney’s live-action version of The Little Mermaid was released in theaters worldwide on May 26th, 2023.

4. What was the budget for The Little Mermaid?

The estimated budget for The Little Mermaid was around $70 million.

5. Will there be a sequel to The Little Mermaid?

Currently, there is no official confirmation on whether a sequel to The Little Mermaid is in the works. However, considering the success of this live-action adaptation, chances are high that Disney will consider making another installment of the movie.


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