Apple has always been about elegance. Despite a ton of users hating on the brand’s mission, there’s no doubt that Apple makes some of the most finest consumer electronics on the planet. Not only are they’re products infamous for their ridiculous prices, but the company’s appeal has to do a ton lot with it’s naming scheme as well.
Leaks surged the internet days before Apple officially unveiled the new iPhone XS, XS Max and XR. With the iPhone XR garnering a ton of attention this year, Apple has finally released an iPhone that now looks to be accessible for today’s MSRP standards. The asking price for the iPhone XR is $749. For the price Apple’s asking, it seems like the iPhone XR is one incredible gem. Not only is it powered by the new Apple A12 Bionic SoC, but it also carries a ton of the machine learning capabilities from the XS and the XS Max.
Apple’s bold move to pack a single camera and rely on a single camera has certainly sparked some tech wars between Google and Apple, but it seems like this battle hasn’t even started yet. Apple’s betting a ton lot on it’s neural engine found inside the A12 Bionic. Apple claims to have brought portrait photography to the iPhone XR without a need for an extra camera lens, just like what Google had done with the Pixel 2 and Pixel 2 XL. I’m personally stoked to see how far Apple’s neural engine would push photography with Google around. Seems amazing right? Well, the iPhone XR is the way Apple wants to lure you into its ecosystem and there is definitely quite a few downfalls with the XR simply by looking at the spec sheet.
One of the major concerns people had on the internet was the fact that leaks suggested that the next iPhone is set to be called the iPhone XR. While the XS Max isn’t quite an elegant name either, the XR seemed to be the most unorthodox.
Given that the iPhone XS and XS Max are the top-end iPhones for this generation, it seems like Apple decided to name the XR simply out of sheer simplicity. If they would have named the XR the XC, many users would have automatically would have taken it as a budget iPhone from the iPhone 5C days. Since the XS is supposed to be pronounced as “Ten Ess” and that the iPhone XR sits beneath the XS and XS Max, the XR would be an appropriate fit since the letter R appears before S in the English alphabet.
While this may sound goofy, it seems like the confusion surrounding the name could be solved by taking a minute out to think of the possibilities of how they got here.