Essential made a huge splash when it first introduced their brand to the market. Their first device, the Essential Phone, made headlines for its amazing design at the time. Built by the father of Android, Andy Rubin, the Essential Phone had a lot going for itself. Fast forward one and a half years into the future and it seems like the company has ditched its business.
That’s all about to change in the near future as major news has just come out of the Essential team where Jason Keats, the Head of Research and Development, announced that they aren’t done with the Essential Phone yet, that too, by a “long shot”.
It has been more than a year since the Essential Phone first dropped. Back then, the Essential Phone stunned users for its amazing design and excellent specs. Back then, the original Essential Phone featured some incredible hardware for the time, we’re talking about a Qualcomm Snapdragon 835 SoC, 4GB RAM, 128GB of internal storage and a notch that kicked off a trend throughout 2018.
The phone’s design definitely was one of the most intriguing parts of their phone. Featuring a minimalist body along with a notch that everyone loved, Essential had something going for themselves. Couple that with stock Android and the fact that Essential had plans to release accessories that would snap onto the back of the Essential Phone and we had a device that could have potentially enticed a generation of smartphone users.
However, following the launch of the original Essential Phone, many enthusiasts and users felt disheartened to see that the company hadn’t released a successor to the original Essential Phone while other phones caught up with the hype train that it had once started. Essential’s official website continued retailing the device until last week and had finally taken the original Essential Phone off of their website telling the folks over at 9to5Google that the device won’t be coming back as the company has begun to shift its focus towards its “next smartphone”.
That “next smartphone” hype was further amplified in the tweet as aforementioned with the Head of R&D tweeted…
All these stories about Essential’s demise just end up feeding my desire to rub their faces in it in the future. We aren’t done, not by a long shot. – Jason Keats via Twitter
Essential has pretty much left their mark on the smartphone market. Given that they are working on a successor to the original Essential Phone, it’s likely that the next Essential Phone would feature up-to-date chipset such as the Qualcomm Snapdragon 855 and would follow the same price tag as the previous release.
Taking into account that is had been more than fifteen months since the Essential Phone hit the market, we’d be curious to see when Essential plans to release the successor as Samsung and OnePlus kick off the year with their flagships with the Galaxy S10 and OnePlus 7.